Greetings, OneTap Community!
Today, we are thrilled to share an inspiring success story from one of our valued users, Southern Hills Country Club. As the Community Admin, I am excited to highlight their remarkable journey and the positive impact OneTap has had on their operations.
About Southern Hills Country Club
Southern Hills Country Club in Tulsa, Oklahoma is a prestigious private golf and country club. Established in 1936, it offers championship-level courses, and a range of activities including golf, tennis, swimming, and social events. The club has hosted major golf tournaments like the PGA Championship and the U.S. Open, solidifying its reputation. With a magnificent clubhouse, dining options, fitness center, and event spaces, Southern Hills provides an exceptional experience for its members while fostering a close-knit community.
Why did they feel the need OneTap?
Back in 2019, Deana, the visionary Wellness Director at Southern Hills Country Club, recognized the need for a deeper understanding of member attendance and engagement. She posed critical questions that would help shape strategies to elevate the member experience and ensure the club’s offerings align with members’ wellness needs:
- How many members visit us?
- Which services do they utilize?
- What are the most frequented amenities or programs, and when do members prefer to enjoy them?
- Are there any underutilized amenities, programs, or events, and if so, why?
- What are the peak and off-peak times for member attendance?
- Do attendance patterns correlate with seasons, events, or specific demographics?
- Have there been any noticeable changes or trends in attendance over time?
- How effective are our current marketing and engagement strategies in driving member attendance?
- What valuable feedback are members providing about their experiences at the club that could influence their frequency of attendance?
These insightful questions would unlock valuable patterns and preferences, enabling Southern Hills to refine its strategies, boost engagement, and continuously meet the evolving wellness needs of its cherished members.
Transitioning from Paper to OneTap
Before discovering the transformative power of OneTap, Deana’s team relied on outdated paper and pencil sign-in sheets to track attendance. However, they soon realized the limitations and challenges associated with this manual approach:
- Tedious work: Printing and managing sign-in sheets added unnecessary tasks to their already busy schedules.
- Inaccuracy and Human Error: Manual data entry resulted in occasional mistakes, such as incorrect dates, times, or misspelled names.
- Time-Consuming: The labor-intensive process of logging attendance manually diverted valuable staff resources from other crucial tasks.
- Lack of Real-Time Data: Paper attendance sheets lacked the ability to provide real-time updates or analysis, hindering swift decision-making.
- Difficulty in Data Retrieval: Searching for specific member attendance records proved time-consuming, especially when spanning long periods.
- Storage Issues: Paper sheets required physical storage space and were vulnerable to damage or loss.
- Data Security Concerns: Paper sheets posed a risk of privacy breaches as they could be easily accessed.
- Environmental Impact: The use of paper for attendance records contributed to unnecessary waste.
- Inefficiencies in Trend Analysis: Manually tracking trends or patterns from paper records was a tedious process prone to errors.
- Difficulty in Sharing Information: Paper records couldn’t be easily shared or distributed among different departments or individuals who needed access.
Embracing OneTap for Seamless Attendance Management
Determined to overcome these challenges, Deana entrusted her team with implementing the OneTap digital attendance solution. With a simple 5-step process, OneTap revolutionized the way Southern Hills managed attendance:
- Set up a kiosk at the front desk.
- Prompt members to search for their names.
- Select the desired service or program from the available list.
- Effortlessly check-in.
- Download comprehensive reports.
Impressive Results and Enhanced Visitor Experience
The implementation of OneTap has brought about remarkable improvements at Southern Hills, significantly elevating the visitor experience while providing invaluable insights, including:
- Accurate member count: Southern Hills now has a clear understanding of how many members visit the club.
- Service utilization: Detailed data reveals which services, such as massages, dining, fitness center, or events, members frequently utilize.
- Optimal attendance times: Identifying peak and off-peak times for member attendance has allowed Southern Hills to optimize resource allocation.
- Identifying underutilized amenities: Southern Hills can now pinpoint amenities, programs, or events that may be underutilized, enabling them to address the underlying reasons and enhance engagement.
- Attendance patterns and demographics: The data highlights any patterns related to seasons, events, or specific demographics, enabling Southern Hills to tailor its offerings accordingly.
- Tracking attendance changes and trends: With OneTap, Southern Hills can easily monitor and analyze attendance trends over time, enabling proactive adjustments.
- Evaluating marketing strategies: OneTap provides insights into the effectiveness of current marketing and engagement strategies, enabling Southern Hills to refine and enhance its outreach efforts.
- Valuable member feedback: By capturing member feedback through OneTap, Southern Hills gains a deeper understanding of members’ experiences and preferences, informing ongoing improvements.
Beyond these impressive outcomes, OneTap has also delivered numerous other benefits, including:
- 80% reduction in manual work: OneTap has eliminated the need for printing, managing, and manually entering attendance data, freeing up valuable time for staff.
- Enhanced visitor satisfaction: The low-friction sign-in process has significantly improved the overall visitor experience, fostering greater satisfaction.
- Improved data accuracy and efficiency: OneTap’s digital solution ensures accurate and efficient data management.
- Real-time data reports and analytics: Southern Hills leverages the OneTap dashboard to access real-time reports and analytics, empowering them to track club facility and service usage effectively.
- Streamlined collaboration: Deana’s team and other relevant departments now have seamless access to reports, promoting enhanced collaboration and informed decision-making.
- Deeper business understanding: By tracking visitor behavior and trends, Southern Hills gains invaluable insights into their operations, allowing them to make data-driven decisions that further enhance the member experience.
Celebrating a Transformative Partnership
Since 2019, we at Team OneTap have been immensely proud to collaborate with Southern Hills Country Club. Together, we have witnessed a remarkable transformation in the visitor experience and operational efficiency. By embracing OneTap, Southern Hills has taken significant strides toward optimizing member engagement and delivering unparalleled service. More about Southern Hills Country Club.
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